Blue Buffalo's $32 Million False Advertising Settlement

Blue Buffalo's $32 Million False Advertising Settlement Blue Buffalo has agreed to a $32 million settlement for false advertising. Learn more about the settlement and how it affects customers.

Blue Buffalo has recently agreed to a $32 million settlement for false advertising. The settlement is the result of a class-action lawsuit that was filed in 2017, accusing the company of falsely advertising their pet food products as being “all natural” when they actually contained poultry by-product meal. The settlement will provide refunds to customers who purchased the products between May 7, 2008 and April 7, 2017.

What is the Settlement?

The settlement will provide refunds to customers who purchased Blue Buffalo products between May 7, 2008 and April 7, 2017. Customers who purchased the products during this time period will be eligible for a refund of up to $200. The settlement also requires Blue Buffalo to change its labeling and advertising practices to ensure that its products are accurately labeled in the future.

How to File a Claim

Customers who purchased Blue Buffalo products between May 7, 2008 and April 7, 2017 can file a claim for a refund by visiting the Blue Buffalo Class Action website. Customers will need to provide proof of purchase, such as a receipt or invoice, in order to be eligible for a refund. Claims must be filed by August 7, 2020.

What Products are Covered by the Settlement?

The settlement covers all Blue Buffalo products that were labeled as “all natural” and contained poultry by-product meal. This includes the following products:

In February 2019, Blue Buffalo agreed to a $32 million settlement in a class action lawsuit alleging that the company falsely advertised its pet food products as “natural” and free of certain ingredients. The lawsuit claimed that Blue Buffalo’s pet food contained poultry by-product meal, corn gluten meal, and artificial preservatives, despite the company’s claims that its products were free of these ingredients. The settlement provided refunds to consumers who purchased Blue Buffalo products between May 7, 2008 and December 18, 2018.

If you are a pet owner, it is important to be aware of the ingredients in your pet’s food. To keep your pet healthy, consider providing them with dog puzzles and other interactive toys to keep them mentally and physically active. Additionally, if your pet is exhibiting signs of anal crying pain, it is important to take them to the vet for a checkup.

• Blue Buffalo Life Protection Formula
• Blue Buffalo Wilderness
• Blue Buffalo Basics
• Blue Buffalo Freedom
• Blue Buffalo Healthy Living
• Blue Buffalo Indoor Health

What is Poultry By-Product Meal?

Poultry by-product meal is a type of animal feed made from the ground, rendered parts of poultry, such as necks, feet, undeveloped eggs, and intestines. It is a common ingredient in pet food and is considered to be a low-quality source of protein.

What is False Advertising?

False advertising is the act of making false or misleading statements about a product or service in order to deceive consumers. It is illegal in the United States and can result in civil and criminal penalties.

Conclusion

Blue Buffalo has agreed to a $32 million settlement for false advertising. The settlement will provide refunds to customers who purchased the company's products between May 7, 2008 and April 7, 2017. Customers who purchased the products during this time period can file a claim for a refund by visiting the Blue Buffalo Class Action website. Claims must be filed by August 7, 2020.

FAQ

• Q: What is the settlement?
  A: The settlement will provide refunds to customers who purchased Blue Buffalo products between May 7, 2008 and April 7, 2017. Customers who purchased the products during this time period will be eligible for a refund of up to $200.
• Q: How do I file a claim?
  A: Customers who purchased Blue Buffalo products between May 7, 2008 and April 7, 2017 can file a claim for a refund by visiting the Blue Buffalo Class Action website. Customers will need to provide proof of purchase, such as a receipt or invoice, in order to be eligible for a refund. Claims must be filed by August 7, 2020.
• Q: What products are covered by the settlement?
  A: The settlement covers all Blue Buffalo products that were labeled as “all natural” and contained poultry by-product meal. This includes the following products: Blue Buffalo Life Protection Formula, Blue Buffalo Wilderness, Blue Buffalo Basics, Blue Buffalo Freedom, Blue Buffalo Healthy Living, and Blue Buffalo Indoor Health.
• Q: What is poultry by-product meal?
  A: Poultry by-product meal is a type of animal feed made from the ground, rendered parts of poultry, such as necks, feet, undeveloped eggs, and intestines. It is a common ingredient in pet food and is considered to be a low-quality source of protein.
• Q: What is false advertising?
  A: False advertising is the act of making false or misleading statements about a product or service in order to deceive consumers. It is illegal in the United States and can result in civil and criminal penalties.

Table of Refunds

Number of Products Purchased	Refund Amount
1-2	$10
3-5	$20
6-10	$50
11-20	$100
21+	$200

Blue Buffalo's $32 million settlement for false advertising is a reminder of the importance of accurate labeling and advertising. Consumers should always be aware of the ingredients in the products they purchase and should be wary of any claims that seem too good to be true. For more information about the settlement, visit the Blue Buffalo Class Action website.